About Us
We Help Law Firms Stay Top-of-Mind — Without the Work
Floulex was founded in Delray Beach, Florida with a simple observation: law firms know email newsletters work, but almost none of them have the time, expertise, or infrastructure to run one properly.
Most firms we talk to have tried it before. They signed up for Mailchimp or Constant Contact, maybe sent a few newsletters, then let it die. Not because it wasn't working — but because managing email infrastructure, writing content, cleaning lists, and monitoring deliverability isn't something most attorneys have time for.
That's the problem we solve.
We handle everything — from setting up a dedicated sending domain with proper authentication (DKIM, SPF, DMARC) to writing practice-area-specific content, managing list hygiene, and segmenting your audience by practice area and language.
Your involvement? Approve the content once a month (or quarter). That's it. 15 minutes of your time, and your newsletter runs on autopilot.
Why We Focus on Law Firms
We chose to specialize in law firms because the need is so clear. Attorneys have high-value client relationships, strong referral networks, and a natural content advantage — every area of law generates topics people actually want to read about.
But most law firms leave this channel completely untapped. They spend on PPC, SEO, and social media, but neglect the one channel that nurtures existing relationships and drives repeat business and referrals: email.
South Florida's legal market has a unique advantage too — a diverse, multilingual population. Our multi-language segmentation means your Spanish-speaking and Creole-speaking clients receive newsletters in their preferred language, which dramatically improves engagement and strengthens the relationship.
1–15
Attorney Firms
Our sweet spot. Big enough to benefit, small enough to get personal service.
15 min
Monthly Time Commitment
Review and approve content. We handle everything else.
$2K
Flat Monthly Fee
Everything included. No hidden fees, no upsells, no contracts.
Let's Talk About Your Firm's Newsletter
Book a free strategy call. No pitch deck, no pressure — just a conversation about how a newsletter can work for your practice.